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Xina Marie Uhl
XC Publishing


For Immediate Release


GO DIGITAL OR DITCH-IT-ALL?


THEN WHAT? by Jason Ohler is a fun new novel exploring the complexities of living
in the Digital Age, the legacy of communication genius Marshall McLuhan, and
how one young man finds a path with heart among the glitz of living a technological
lifestyle.


Dr. Jason Ohler, author and creator of the Educational Technology Program at
the University of Alaska in Juneau, first began planning THEN WHAT? twenty years
ago when he realized that although ordinary people are curious about how the
future of technology and the Internet will change their lives, they don't want
to be preached at by academics or pundits.


In order to meet their needs, Ohler says: "I wrote a story rather than a social
critique. THEN WHAT? is a fun, frolicking, philosophical ride that will help
people understand their place in a world gone digital and why Marshall McLuhan
continues to be one of the most influential thinkers of modern times."


Ohler's work was inspired in part by Marshall McLuhan, the noted father of modern
communication theory, who coined such overused phrases as "the medium is the
message" and "the global village." The writer others most like to quote, McLuhan
was decades ahead of his time and has often been referred to as the most influential
thinker since Freud and Einstein.


Reviewers have this to says about Jason Ohler's unique new novel:


Robert J. Sawyer, Nebula Award-winning author of CALCULATING GOD:
"In 1988, I had the pleasure of interviewing Hugh Innis, the son of Marshall
McLuhan's mentor, Harold Innis. Said Hugh: "We desperately need another McLuhan
to give us some ideas about where the new media are going. Nobody is providing
his kind of stinging, probing overview. Without a McLuhan to see the big picture,
we're traveling blindly into the future." I'm pleased to report that the new
McLuhan has now arrived, in the person of Jason Ohler. Read THEN WHAT? and see
where we're headed."


>From the Foreward by Ian Jukes, Author, NETSAVVY AND WINDOWS ON THE FUTURE: "If
you are at all concerned about the way that new media are shaping our lives,
and how to cope in an increasingly technologically-dependent world of rapid social
change, but would also like to have some fun while doing it, you'll need to read
THEN WHAT? A FUNQUIRY INTO THE NATURE OF TECHNOLOGY, HUMAN TRANSFORMATION AND
MARSHALL MCLUHAN. Uniquely constructed with just the right mixture of humor and
serious insight, the book presents us with profound intelligence, powerful observations
and deeply held opinions about living and learning in the Information Age."


Howard Rheingold, Author, TOOLS FOR THOUGHT, VIRTUAL REALITY AND VIRTUAL COMMUNITY:
"If you are concerned about the ways technologies have shaped our lives, but
still want to have some fun thinking about solutions, tune in to Jason Ohler-one
of the few technology critics who has both a sense of humor and the ability to
tell a story."


Other Books by Jason Ohler include TAMING THE BEAST: CHOICE AND CONTROL IN THE
ELECTRONIC JUNGLE (published 1999) by TECHNOS Press and FUTURE COURSES: A COMPENDIUM
OF THOUGHT ABOUT EDUCATION, TECHNOLOGY AND THE FUTURE (published 2001 also by
TECHNOS Press).


THEN WHAT? is available at XC Publishing http://www.xcpublishing.com in a number
of different file formats for e-book viewing: LIT for viewing on Microsoft Reader
software, REB for viewing on Rocket eBook devices, HTML for reading on Internet
Explorer or Netscape, PDF for Adobe Acrobat, RTF for any word processing software,
TXT (plain text) for many other software programs, and PRC for your Palm Pilot.
$5.95 download, $9.95 CD.


THEN WHAT? is also available in paperback for $20, plus shipping and handling
from Brinton Books, 3875 Seaview Ave., Juneau, Alaska 99801 books@brintonbooks.com



Contact Info:


Cheryl Dyson
(253) 536-5283
cdyson@xcpublishing.com



XC Publishing
'Your source of XC-lent eBooks & more!'
http://www.xcpublishing.com

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Chrispian H. Burks
Lit.Org Owner / Founder
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