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First to Last (The Tale of a Biker) is a new motorcycle enthusiasts book that I finished writing last year. The book may be of interest to you writers and readers, as well as to my fellow motorcyclists, but the story behind its publication is just as interesting and is still a work in progress.

A few weeks ago, I asked Angry Bob at if it would be appropriate to put an ad on Motorcycle Bloggers plugging my book. He gave me some much appreciated pointers on how to do so in a manner appropriate for the blog site by personalizing it as a motorcycle article. This approach would be better than putting a “canned” ad or public relations flyer, like the one shown below, on the blog site of and by itself.

One such ad/flyer was as follows:

Trash and Michigan Chapter Members,

In Country Vets MC International

Dear Trash and Chapter Members, Have a “look see” at website It’s about a book that answers the question - Where does your treasure lie? It’s about that quest . . . a military man . . . his motorcycle adventures — all weaved into a life’s sojourn of war and peace that culminates in the answer to his lifelong search, and, perhaps, yours as well.

Book title: First to Last (The Tale of a Biker)
Publisher: Print version (Release date was to have been 12 Dec. 06 by a now defunct publishing company); eBook version is Digital Pulp Publishing (already released).
Author: Dennis W. Lid
Go to website: and click on the book cover for instructions to get the book.

Where does your treasure lie?

Take care,
Dennis Lid

All of the foregoing happened before I received word that my print book publisher had gone “belly-up” and was out of business. This news left the print publisher’s stable of authors in a bind. It meant that we had to seek release from our publishing contract, retrieve our materials such as manuscripts, book cover designs, photographs, maps and diagrams, captions and biographies from the defunct publisher, and search for a new and reputable, traditional print publisher.

There were other problems that the defunct publisher had to handle such as payback for books purchased in advance of publication, copyright and ISBN corrections, cancellation of book listings, etc. The entire process can take up to a year or more to accomplish.

I’ve been a bit busy since I discussed the matter of putting the book ad or article on the blog site with Angry Bob. I have revised my website, most of the ads, flyers and news releases for PR purposes and am in the process of retrieving the materials mentioned previously, especially the manuscript and photographs, which have been developed and collected through a lifetime. The next step is to search for a new print publisher for the print version of First to Last (The Tale of a Biker), then go through the whole publishing process all over again. Life is full of new beginnings.

All is not lost. I am forever thankful that my eBook publisher, Digital Pulp Publishing (DPP) of Palm Springs, California and their ByteIt Press Imprint, has already published my book as an electronic book. It is available for download onto an eBook Reader or your computer right now. Just go to DPP or to my website at and click on the book cover or the DPP logo on the links page.

It is astounding to think that all of this motorcycle memoir book business started a couple of years ago when I wrote a magazine article. I took a careful look at the article after getting it published with one time rights, and decided to expand and elaborate on it to create a book.

I proposed the idea to a publisher in Florida who was starting up a new motorcycle book division. He encouraged me to write the book and expressed an interest in considering it, when completed, for possible publication. So, I wrote the book, submitted it for his perusal a year later, and after several months received a rejection letter. It wasn’t the story or the way it was written, he noted. It was that his editors felt that the book would appeal to only a niche market rather than a broad market of buyers. Of course, as the author, I disagree with his editors. My story is a good one, well told, with a broad target audience of adventurers, romanticists, sportsmen, military and motorcycle enthusiasts, hobbyists, realists and dreamers alike. Good grief! What more could they want.

I went to work finding a publisher to prove my point. I found Digital Pulp Publishing (DPP) first. They are an eBook publisher, but they do not publish printed books that you can see on the shelf of a book store or library and hold in your hand. The contract was signed and they published my eBooK. Meanwhile, I continued my search for a print publisher and found one. Unfortunately, after negotiations and modifications of the print publisher contract to exclude all electronic rights so as not to infringe on the DPP Contract, the printed book version contract was signed. A release date of 12 December 2006 was set, and the print book was being prepared for publication on that date. Then it happened. The print book publishing company went out of business four months later - one week prior to the book’s release date.

As I said, a good story well written appeals to a very broad audience and market. It appeals to a niche market, too. Yet, this remains a mute point that is in the process of being proven. The publication of my book is one-half realized in the form of an eBook; the other half, publication as a print book, is still a work in progress. That’s the story of the publication of one good motorcycle book. I’d sure like to know what my readers think. The only way that will happen is if folks buy my book, read it and tell me what they think on my website guestbook at, or by email at Only time will tell. Meanwhile, I wish you all well.

Dennis Lid

Dennis W. Lid


The following comments are for "First to Last (The Tale of a Biker) and Getting It Published"
by dennislid

ADDENDUM: On 23 April 2007, an agreement was signed with CCB Publishing of Vancouver, B.C., Canada to publish the print book during 2007. The printed version of First to Last (The Tale of a Biker) will soon be available at a book store near you. The work in progress will be a fait accompli.

Dennis Lid

( Posted by: dennislid [Member] On: May 25, 2007 )

That which was a work in progress is now a fait accompli. First to Last - The Tale of a Biker is available in print paperback version as of
1 July 2007 from CCB Publishing or a book store near you (Borders, Barnes & Noble,

( Posted by: dennislid [Member] On: July 3, 2007 )

First Book Signing at Barnes & Noble, Palm Desert, California, 23 Nov 07
A Lesson in Motorcycle Book Signing Sales

Wednesday, November 28th, 2007 at 7:42 pm by Skid Lid

The first book signing of First to Last - The Tale of a Biker went fine. Met and talked to lots of folks, passed out flyers and business cards with the book cover on one side and my personal information on the other, and sold seven books in four hours. Sold two more books as a follow-up to the book signing event. Most of all, I gained invaluable experience for setup and operation of a signing event. I’m ready to do more of the same.

The key to success is to talk to people instead of letting them pass on by . . . and not necessarily about the book . . . just about whatever interests them. Engage them first by whatever means, then let nature take its course in leading them to the book. If it doesn’t take right away, leave them with a good impression and a business card with web site address and book title for purchase on the Internet.

Two pretty teenage girls were my first customers. I lured them to the signing table with the question: “Do you have any biker friends?” as they were walking by. One of the girls said, “Yes, my father rides a motorcycle.” I responded, “Great! Here’s a Christmas gift idea to consider for him.” Both girls, who were sisters, thought it was a good idea and bought a book for Pop.

Another conversation started with a little flattery. I said, “I like your shirt” to one passerby. He stopped passing, started talking about aloha shirts and ended up buying two books, one for himself and one for a motorcyclist friend. And he was neither a biker nor a veteran, but he had good tastes in shirts. (I happened to be wearing a Hawaiian Aloha shirt at the time.)

Then there were the two, young U.S. Marines and their wives. I asked if they were bikers, based on their haircuts, bearing and attire. They bit on the book right away after reviewing the back cover information and recognizing the military common denominator and the inherent brotherhood.

Pat, a 70-year old man, and his wife stopped at the table and looked at the book. I asked if he was a motorcyclist, and he acknowledged that he was a lifelong biker who currently owned two bikes - an 1100cc Honda and a 650cc Yamaha. We “jawed” for about five minutes about bikes and our experiences. There was a lot of common ground. I let him do most of the talking and involved his wife in the conversation as well. His wife said she wanted to buy the book as a Christmas stocking stuffer for her husband. He countered that he wouldn’t mind that at all, and with tongue in cheek added that he would even let her read it. They were a tandem riding couple to the end.

Anyway, all went well. I’ll get a repeat book signing six months from now at the same location. I’m also working on two other signings with 30 minute lecture/discussion/Q&A sessions included. Things are looking up.

My thanks to all those kind folks who have bought and read my book. And to all of you who have not, thank you for patiently enduring all of my incessant ramblings about it.

Dennis Lid

( Posted by: dennislid [Member] On: November 30, 2007 )

classy updos

( Posted by: Vilyamle [Member] On: January 23, 2008 )

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