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~o~Subliminal Advertisexing~o~

Wave after wave, time and time again, the hidden persuaders rear their ugly head to a new generation of unsuspecting consumers for whatever reason. Ever since James Vicary first began blinking the words "popcorn" and "soda" for one frame every few seconds in his movie theatre, two distinct groups of people were born, those who tried to find new methods and uses for Subliminal messages, and those who became obsessed with spotting them. So obsessed in fact that they became quite certain that Ritz crackers were secretly giving off sexual messages. I'm not making this up! Honest! They said that the little holes in the Ritz crackers were arranged in such a way that the letters S, E and X could be seen.

Every generation has it's nutjob cases with their crazy stories and I'm sure only the really juicy ones have been publicised well enough for us to still know about them. Things like the "ghost" in Three man and a baby. Ozzy Osbourne's "Get the gun get the gun get the gun, shoot shoot shoot shoot!" Which allegedly lead several teens to kill themselves in the eighties. The word sex in the lion king. The penis on the original slip cover for the little mermaid videocassette. And apparently, if you listen to the tickle me elmo dolls backwards, he shouts "Ha ha ha, what the fuck!?" The list goes on and on. Even I spotted a Gap ad where a suggestively shaped tree branch was juxtaposed directly between the model's legs. Gap using subliminal advertising? Can you imagine? =\

What you've gotta wonder is, how much of it is part of a hidden persuasion plan and how much of it is just a big joke that the advertisers are pulling on us. I'm reminded of a Pink Floyd song called empty spaces. I you play the song backwards you hear a voice in the background giving out phony fan club information. It goes something like "congratulations, you've found the secret message, send your responses to 'old pink' at the funny farm". I don't know about you guys, but If I had access to any large scale advertising medium, I'd pull every silly prank in the book. Orgies in the ice cubes, the face of in the fireplace, and a whole other story would unfold if you backmasked the ad! But that may just be me.

Of course, the other big possibility is that if you are told there is going to be some sort of Subliminal messagE in something, you believe so hard that it'll be there and you eXpect to see something so badly that you begin pulling things out of the clouds in a desperate attempt to spot it. How many of you can honestly say you would have noticed my sex message had I not written an entire article on subliminal ads. Okay I'll admit, maybe my approach was not all that subtle, but you'd be amazed at what people won't notice if it's not pointed out to them.

http://www.parascope.com/articles/0497/sublim6.htm
Go here to check out the little mermaid thing, you be the judge...

!~~!#!~~!#!~~!#!~~!#!~~!
yaJ ot yaR eht teS
!~~!#!~~!#!~~!#!~~!#!~~!


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Comments

The following comments are for "Mard Vision #3"
by eleventeen

review
Interesting story that makes you think. When I was younger, as a party trick I would go through magazine ads pointing out all the hidden penises and vanginas. Supposedly, companies pay big money to have those painted into the ice cubes and what not. Does it work? I don't know. But, how many times have you gone to a store and purchased an item for absolutely no reason? Subliminal messages at work or are we all just impulsive?

( Posted by: Richard Dani [Member] On: June 29, 2001 )

Tickle me Elmo what a riot
I laughed my ass of at the tickle me elmo subliminal message. I have never noticed subliminal messages and in my view they can't make you do shit unless you have it already in your head to do it. It's called free will. Do what you want not what something you can't really notice first hand. It's a load of crap. FREE WILL

( Posted by: Bleed [Member] On: August 22, 2001 )

Subliminal Messages...
This is close in relationship to Hypnotism. One similarity is the fact that no one can make another person do something that a) they wouldn't normally or otherwise do, and b) they wouldn't want to do.

One could argue further whether or not sumbliminal messages and hypnotism actually affect a person by means they say it does; for instance, did the Hpynotist actually make this person quack like a duck or was that person just willing, or even more likely, faking being hypnotized into quacking like a duck?

Or, did this subliminal message really influence me to go buy a Tickle Me Elmo? It's an interesting idea.

As for you're S-E-X stunt, not only did I laugh very hard, but it's a good point. I seriously doubt that if the entire work hadn't been about subliminal messages that I would have caught that. Nice job and the demonstration ;).

( Posted by: Mila Darjean [Member] On: August 22, 2001 )

Sh#t!
Man! I laughed my ass off at this! I rolled up on the floor! Man, "ha ha ha, What the Fuck"?

Man, thats good comedy (BTW, I think that is a penis......)

( Posted by: Ken Trema [Member] On: May 12, 2002 )





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