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An Interesting Concept, Thanks to Masaru Emoto
Andrew Poff

I saw an extremely interesting experiment performed in a movie recently by a Japanese doctor of alternative medicine named Masaru Emoto ( ). Now pay attention, because this is very hard to explain. The film was called, What the (bleep) do We Know?! , and it was an exposé showcasing and explaining several theories of quantum physics, neuroscience, and other philosophies in laymen’s terms. In one part of the film, there was a discussion of how much power the human mind has on its surroundings... even on a molecular level!
In one part of the film they cited an experiment done at a University where a man's brain was fitted with sensors to pick up electrical activity. The man was then shown various objects... such as a bowl of soup. As he was shown the objects, the scientists conducting the experiment recorded which parts of his brain registered electrical activity; basically, what parts of his brain he was using to identify and generate the visual image of the objects.
So… they showed him the bowl of soup, and picked up activity in these few specific quadrants... and figured, "alright, this is what part of the brain he uses to 'see' a bowl of soup." And then, later on, they told him to close his eyes, and imagine a bowl of soup... and to their astonishment, all the same exact quadrants fired. This might not seem that spectacular to the 'average' person (ha HA), but I was impressed. ☻ Anyway, why was that so special?--Because the topic of the film was the nature of "reality" and how it relates to us as individuals. What the experiment proved, was that we use the exact same process to perceive what we consider "reality" (the outside world) as we do to 'create' it in our own minds (the inside world). As far as you and I as conscious individuals are concerned, there is no difference between the outside world as we see it and the inside world as we create it. What does this mean?—Well, in interest of the experiment it means that you can make it into whatever you want it to mean. But to me, from what I gathered from the film, it means that we have total control over our perception... basically, we each have total control over our own individual realities. That's a hell of a responsibility. I can never say again with any honesty that someone "made me mad". First of all I choose what their words mean to me… how I “take” them. But I also choose whether or not to hear them at all-- even to see them. Right now most of this is an automatic choice. I've been trained my entire life to accept certain things, and deny others... but imagine... if I took total control and total responsibility of MY reality... I could make it anything I wanted it to be. It's a very liberating concept... but still just a concept to me.
Anyway, on to Emoto's experiment... The creators of the film decided to go deeper into the idea that we have control over our realities, and took it to a meta-physical level by presenting Emoto. Emoto thought, that with focus, meditation, and that "cosmic energy" that everyone thinks is all sci-fi new-age bullshit, that he could actually manipulate the structure of a substance. Being raised with eastern philosophy, his idea focused around one of the "four essential elements" What is that? Earth, Fire, Wind, and Water... I can't remember what theology that relates to, but that's beside the point.
So he chose what was considered to be the "most receptive element" to outside stimulus: Water. And he began to perform experiments where he would take a sample of water and meditate on a specific word or idea, and focus his “energy” on the water-- and then photograph it with a special microscope (I can't remember what kind it was off-hand. I think it was like ‘ultra-violet electron’ something... but anyway...). In his first few experiments he discovered that his focused energy... (And this will sound like total sci-fi bullshit, but they proved it in a lab) …his energy actually changed the arrangement of the water molecules. He took pictures...
The first few phrases were positive... and they had the craziest effect. The water molecules "harmonized" into beautiful shapes... perfectly symmetrical, creative, and unique. In the pictures, the arrangements look like snow flakes. So in order to prove the theory, Emoto filled laboratory flasks with equal amounts pure distilled water, and printed out words (in Japanese) on stickers and pasted them to the bottles, and left the bottles over-night to "receive the energy". He took pictures of the distilled water before the experiment and found the molecules arranged in a plain hexagonal shape. After the experiment he took pictures of each bottle (of each respective word) and each one of the molecular arrangements turned out differently. Now… here's the part I thought was so freaking important that I've practically written a whole essay just to talk pre-empt it:
In the movie I watched, they showed a few of the pictures. Most of them were related to kind words or ideas like "chi of love", and "thank you". All those turned out like beautiful snowflakes. The final picture they showed though was the one from the vial of water on which Emoto had taped the words, "You make me sick. I want to kill you." While all the other molecules in all the other vials had "harmonized" into beautiful shapes, the structure in this vial had exploded into a random mess.

I got a chill. It was really creepy... I mean, seriously. One of those things, those tidbits of my memory I will never forget now that it’s been recorded. The movie provided an interesting insight to go along with the idea-- We are made mostly of water... There are a few other things in the mix to add viscosity, but we’re mostly water. Skin, eyes, hair, brain cells, whatever… mostly water. So if human thought can arrange molecules outside of our bodies into beautiful harmonic shapes when it is positive, and put them into total disarray when it is negative, imagine what our thought is doing inside our bodies. Do happy thoughts make you feel more... well... harmonized? Do negative thoughts make you feel more... well... disjointed? They do it to me.

1What the Bleep do we Know!?, ©2004 Lord of the Wind Films, LLC.
More information at:

2Masaru Emoto is a specialist in Alternative Medicine, and theory, and is leader of the I.H.M. Research Institute Inc. in Japan.
Dr. Masaru Emoto ( Although Dr. Emoto does not appear in the film, his research and stunning photographs of water crystals do. When Amanda misses her train she stumbles onto
an exhibit of the water photographs. The information is so amazing that many viewers have asked "Is this real?" (text from,, refer to 1).


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